Listing Overview
Overview
Washrooms are one of the most essential and frequently visited facilities in Motorway Service Areas (MSAs), with 82% of MSA visitors using the washroom during their stop. A3 Washroom Panels provide an ideal medium for delivering impactful, distraction-free messages with long dwell times. This makes it perfect for brands seeking to educate, inform, or deliver detailed messages to a captive audience.
Details
- Medium & Format: A3-size washroom panels, located in both male and female washrooms.
- Reach & Demographics: Every MSA visitor, with gender-specific targeting for precision.
- Creative Opportunities: Ideal for long-form messaging, educational campaigns, health awareness, or promotional offers. QR codes can also be used for direct engagement.
- Pricing: Available upon request, with pricing customized based on location and duration.
- Availability: Nationwide coverage in over 800 MSA washrooms.
Why Invest in A3 Washroom Panels?
- Captive Audience: Washrooms offer one of the few places where visitors are not distracted by their phones or other external factors. This results in higher engagement with ads and longer attention spans.
- High Usage: With 82% of MSA visitors using the washroom, your ad is guaranteed to be seen by a large and diverse audience, ensuring high exposure and brand recall.
- Extended Dwell Time: The average time spent in a washroom ensures that your message will be thoroughly read and absorbed.
What Makes A3 Washroom Panels Unique?
- Distraction-Free Environment: Unlike other advertising formats, washroom panels have a near 100% visibility rate. Visitors are not distracted by their phones, companions, or other interruptions.
- Gender-Targeted Ads: Panels can be gender-specific, allowing for tailored messaging that directly speaks to male or female audiences in a highly personal one-on-one environment.
- Personal One-to-One Connection: Washroom panels provide an intimate setting where the message feels personalized and impactful, making it an ideal medium for longer form ads or more detailed content.
Key Benefits
- Perfect for Educational and Health Awareness Campaigns: Use this format to educate your audience on complex topics, as the longer dwell times make it easier to deliver detailed content.
- Interactive Opportunities: With QR codes embedded in your ads, you can encourage direct interaction, leading to higher conversion rates and measurable results.
- Nationwide Reach: Full national coverage ensures that your ads are seen across 800+ MSA locations by a wide range of visitors, from families to business travelers.